Twitter accquired ZipDial

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Twitter on 19 January, 2015 acquired Bengaluru- based mobile VAS firm ZipDial marking its first acquisition in India.
Twitter, the microblogging firm is all set to expand its presence in one of world's largest Internet markets.
The monetary value of the deal is in between $30-40 million (Rs 185 crore-Rs 247 crore).
ZipDial already works with Twitter, and offers services like missed calls for user verification and alerts to its customers.The acquisition will supposedly help Twitter to strengthen its engineering efforts in India. The new partnership will allow brands to interact with the audiences, especially in areas where people are not always connected to data or only access data through intermittent WiFi networks.
About ZipDial
ZipDial was founded in year 2010 by Valerie Wagoner and Amiya Pathak. It has built a mobile platform that lets people follow and engage with content across interfaces, combining SMS, voice, mobile web, and access to mobile apps to bridge users from offline to online.
ZipDial has about 50 employees. Its investors included Blume Ventures, AngelPrime, Sunil Goyal of YourNest Ventures, Mumbai Angels, Jungle Ventures, Unilazer Ventures, and 500 Startups.
ZipDial allows users to make a "missed call" to a brand, following which the caller begins receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification.
ZipDial's platform has involved nearly 60 million users with hundreds of marketer clients, including leading brands and media companies, including Procter & Gamble, Cadbury, Unilever, Colgate, Disney, KFC, and MakeMyTrip.
Over the past two years, ZipDial and Twitter have worked together on a variety of campaigns, including the Indian elections, Bollywood film promotions and @MTVIndia?s #RockTheVote "Dial the Hashtag" campaign.
It should be noted that Twitter has more than 284 million monthly active users. It, however, does not disclose country-specific user numbers.

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